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How much does an ecommerce website cost in 2024? Get the full breakdown in this guide.
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There are two ways to create an online store: use an ecommerce website builder or hire a web development company. Which method you choose has an impact on your online store cost.
Ecommerce website builders are typically the least expensive way to start an online store. Using free, open-source platforms are attractive, but you end up paying for hosting, themes, plug-ins, and even help from a developer if you have specific needs, all of which can increase your total cost.
Ecommerce website builders are best for:
Ecommerce platforms can range in price depending on the features you need and whether you have brick-and-mortar stores or not.
The average cost of an ecommerce website will be approximately $39 per month for new stores. Pricing does differ depending on various factors like design, customization, and the platform you choose.
Here’s the rough breakdown of costs for creating an ecommerce website:
Website hosting costs can vary, with prices starting as low as $2.49 per month, and climbing up to $1,000 or higher. The cost depends on a variety of factors, such as how much traffic your store gets and any extra services you may need, such as automated backups.
Regardless, every website needs hosting to store its files. You’ll also need a domain name, which is like the digital home for your ecommerce store.
There are two types of hosting commonly used by ecommerce brands:
Ecommerce platforms like Shopify do not require you to install, manage, or host a domain on your own. Everything you need is included in your monthly subscription fee.
Secure hosting comes with every Shopify plan, which includes:
You’ll just need to buy and register a domain name separately. You can find available domains through Shopify’s domain name generator and start your business fast.
Pricing starts at around $15 per year, but can run as high as $81 per year, depending on the top-level domain you choose.
Some ecommerce website builders like WooCommerce (a plug-in for WordPress) and Magento are free. But you need to have an account with an ecommerce hosting provider to manage your files and purchase a domain.
Some costs you’ll incur when self-hosting your website include:
There are some web hosts like Bluehost that offer services with a free domain name and SSL certificate for $2.75 per month.
The one drawback is that as your ecommerce store grows, you’ll need to upgrade your hosting plan to manage traffic increases. If you end up with a high-volume website, self-hosting can cost you upward of $1,000 to $2,000 per month.
Hosting cost estimates:
Resources:
A payment processor is a company that manages transactions so shoppers can buy your products. Every ecommerce store must have one to take payments from credit cards, debit cards, and other smart pay options.
Payment processing costs depend on the plan you have with your ecommerce platform. For example, the Shopify Basic plan has a processing fee for online credit card payments of 2.9% plus 30¢ per transaction. The Advanced Shopify plan has a fee of 2.4%. If you are taking payments in-person, the fee is lower because there is lower fraud risk.
Every Shopify plan comes with Shopify Payments, which helps you start selling right away. Once you turn on Shopify Payments, you can accept credit cards and other popular payment gateways like Shop Pay, Apple Pay, and G Pay. 
Offering Shop Pay as a checkout option makes it easy for customers to check out with saved payment and shipping information.
Did you know that it takes about 50 milliseconds (0.05 seconds) for someone to form an opinion about your website? Not only that, but shoppers buy based on trust, and your branding can help build that trust right away.
Ecommerce platforms like Shopify have templates you can apply to your site easily. They are a fast and affordable way to get up and running. Shopify Themes offer built-in tools to customize layout, colors, style, and other settings.
These templates come set with everything you need to start your store:
Shopify Themes offer over 100 free and paid themes to help you find the right look and feel for your store. You can find themes based on categories like video and 3D products, big imagery, large inventories, minimalist style, fun and lively, and more.
Themes can run from zero dollars to upward of $180, depending on the one you choose.
Resources:
From full design overhauls to customized back ends, sometimes you may need help to get your store looking the way you want.
Custom ecommerce website development costs are related to designing, deploying, and maintaining your store for specific business needs. Store owners can work with developers to create custom storefronts or tweak Shopify themes.
The ability to customize with Shopify really allows us to push it to the limit and create a custom checkout experience customers can trust and be confident in keeping their personal and payment information safe. It really makes customers feel like the site is going to take care of them.
Prices vary depending on what services you need. Some development agencies like OuterBox charge upward of $100,000 for a customization job. Other established Shopify agencies can cost between $5,000 and $20,000, depending on the scope of the work.
Your best bet? Check out Shopify’s Partners marketplace if you need custom design or development work. You can find freelancers and agencies offering custom theme development for less than hiring an in-house developer.
It’s nearly impossible for one ecommerce software to satisfy the needs of every ecommerce business. Chances are, you’ll want to add a few features to your website.
The best ecommerce software lets you add applications to your store to extend its ecommerce functionality and improve the user experience. Some are free and some are paid, which can increase the cost of creating your online store.
The Shopify App Store has thousands of apps for you to choose from, and there are many free Shopify apps. Whether you want to add email marketing, sell on social media, add social proof to your store, or improve your search engine optimization (SEO), there’s an app for that.
The price for paid apps varies. Most are available on a monthly subscription basis. You can also add private apps made specifically for your store. These apps are stored and run on another server, but you can generate Shopify API keys to give the app access permissions.
Custom apps can cost upward of $5,000, depending on your developer’s experience and rates.
Resources:
Budget is always a consideration. You can launch an ecommerce website for as little as $100, but you’ll likely have to spend more than that to get your business moving.
According to our latest research, most small business owners spend around $40,000 in their first year, with 9% of that allocated to online business needs. (Shopify merchants spend an average of $38,000, while non-Shopify merchants average around $41,000.)
It takes time to turn a profit for an online business. So, choose an ecommerce platform that won’t take up your entire budget and gives you the tools you need to succeed.
Focus on where your business is now and where you want it to go in the future. Then find an ecommerce platform that will help you get there.
The cost of an ecommerce website isn’t expensive.
After buying a domain name for your ecommerce business, you’ll likely only need to pay $39 per month for a standard online store with Shopify. If you add custom features or include paid apps, it can bring up the total cost.
Shopify lets you choose the amount of money you want to spend upfront, so you can start making profits.
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